About Sateri

Sateri is a global leader in manmade cellulose fibre (MMCF), producing renewable fibres used in textiles and hygiene products worldwide. With a production capacity of 2.4 million tonnes across viscose and lyocell, the company operates across the fibre value chain, supported by a global commercial network spanning Asia, Europe, and the Americas.

Sustainability is central to Sateri's operations, with a strong focus on responsible sourcing, environmental stewardship, and safe manufacturing practices. Through innovation and collaboration, Sateri is committed to advancing sustainable fibre solutions and supporting a more responsible global textile ecosystem.

More details of Sateri at: https://www.sateri.com

About the Role

This role is responsible for driving adoption of Lyocell as the material of choice in home textiles, and garments by fashion, hospitality, and retail brands globally.

The incumbent will work across the value chain — from fibre to brand to retail — to enable strategic collaborations, strengthen partnerships, and expand the global presence of The Lyocell Company brand outside China.

Key Responsibilities

1. Market Development

Develop and execute strategies to drive adoption of Lyocell by global and local brands across applications
Identify growth opportunities across segments and translate into actionable market initiatives

2. Brand Engagement

Build and deepen partnerships with global brands to increase usage and visibility of Lyocell-based products
Support brand partners in growing their Lyocell product lines through targeted engagement

3. Channel Expansion

Collaborate with offline and online retail channels to increase penetration and visibility of Lyocell products
Drive initiatives that enhance end-market pull through brand and retail activation

4. Cross Region Collaboration

Partner with Sateri and APR teams to align global brand engagement strategies and execution
Coordinate with in country Business Developers to ensure consistency in approach for global brands

5. Commercial Enablement

Translate brand and market insights into effective commercial and marketing tools
Support the planning and execution of key commercial events and industry engagements

Requirements:

1. Qualifications

Bachelor's degree in Business, Marketing, or related disciplines; advanced degree preferred.

2. Skills & Competencies

At least 15 years of experience in business development, retail marketing, or brand management across B2B and B2C environments
Strong understanding of brand engagement within consumer-driven industries (e.g., textiles, fashion, retail)
Proven track record in developing markets and driving commercial outcomes through partnerships
Ability to influence and align stakeholders across regions and functions in a matrix environment
Strategic mindset with the ability to translate market insights into actionable plans
Strong communication skills with fluency in English and Mandarin

3. Personal Characteristics

Commercially driven with strong ownership and accountability
Collaborative and able to work effectively across cultures and teams
Adaptable and resourceful in navigating ambiguity and evolving market dynamics

Disclaimer:

When you send us your resume and personal details, it is deemed you have provided your consent to us retaining your information in our talent recruitment database. All information provided will only be used for the recruitment process. RGE will only collect, use, process or disclose personal information where and when allowed to under applicable laws.

Only shortlisted candidates will be contacted for an interview. We endeavour to respond to every applicant. However, if you do not receive a response from us within 60 days, please consider your application for this position unsuccessful. We may contact you in the future for any opportunities that match your qualifications and experience.

Thank you for considering a career with RGE.

Senior Business Development Manager (Brands & Retail)