Key Duties & Responsibilities

Sales Execution & Account Support

Support the implementation of local go-to-market, sales, and customer strategies for assigned Modern Trade customers.
Assist in executing promotions, price activities, and new product launches in line with approved plans.
Support coordination with supermarket buyers and store teams on execution matters, including displays and in-store activities.

Execution Monitoring & Reporting

Monitor and support 5P execution (availability, pricing, promotion, placement/share of shelf, presence) and highlight execution gaps for follow-up.
Prepare sales reports, promotion summaries, and sales/margin tracking for internal review.
Support post-promotion evaluations by compiling data and assisting in analysis.

Cross-Functional Coordination

Work closely with cross-functional teams (e.g. Sales Admin, Supply Chain, Marketing) to ensure smooth execution of orders, promotions, and campaigns.
Support new product listings and BTL activities in collaboration with the Marketing team.

Market & Customer Support

Assist in gathering market intelligence, including competitor activities, pricing, and promotional trends.
Build working relationships with customers and internal teams to support business objectives.

Required Functional Skills & Knowledge

Basic to sound selling skills with exposure to Modern Trade or FMCG environments.
General understanding of supplier and customer relationship management, including supply chain coordination, field marketing, and branding execution.
Ability to manage multiple tasks and projects in a fast-paced environment.
Good communication and coordination skills.
Proficient in Microsoft Office tools (Excel, Word, PowerPoint).
Working knowledge of Excel functions, including VLOOKUP and Pivot Tables, for data processing and reporting.

Sales and Marketing Executive - Modern Trade (Supermarket)