We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Role Overview

We are seeking for an Intern, Audience Growth, Southeast Asia and Korea. From Jan'26 to Jun'26 period.

This role will be responsible in assisting Regional Strategy in driving artists fandom growth: increase streaming consumption, grow revenue via ecommerce, acquiring and advancing fans (convert casual listeners to fans, fans to superfans).

The ideal candidate would be a music lover and self-starter with strong passion and creativity for growing fandom across business units - Marketing, Digital Ops and eCommerce.

Responsibilities

Use streaming partner data, social monitoring and listening tools to provide actionable insights on pop culture trends, fanbases, target audiences to inform our growth strategy
Deep dive into fan behaviours on all social media; TikTok, Instagram, Reddit, fan clubs, etc.
Proactively sharing campaign ideas to drive fandom growth: increase streaming consumption, grow revenue via ecommerce, acquiring and advancing fans (convert casual listeners to fans, fans to superfans)
Use marketing technology to capture first party data, identify audience segments and optimize audience targeting
Be competent and knowledgeable in identifying and tracking the right metrics for the business to review impact of e-CRM campaigns
Create visual storytelling for post campaign reporting through infographic, PowerPoint reports, newsletters, etc.
Work closely with line manager to prepare proposals, deliver reports to business stakeholders, and provide accurate data extraction for campaigns analysis

Essential Qualifications

Strong understanding of latest trends on social media, pop culture and target audiences
Familiarity with short-form video platforms such as TikTok, Instagram Reels and YouTube Shorts
Demonstrate ability to translate data and information into actionable insights and narratives
Basic project management skills, strong communication skills and ability to prioritize multiple projects
Demonstrate technical knowledge with data, e.g., Google Analytics, Meta Ads Manager, Tik Tok Ads Manager, SQL

Interested Please follow the link to submit your application today!

Note: Only shortlisted applicants will be contacted.

About Us

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.

Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.

Job Category

Marketing, Streaming & Digital Media

Audience Growth Intern, SEAK