Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.

Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.

Besides its SaaS business, Circles operates three other distinct businesses:

Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.

Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.

Job Title: Brand & Social Media Strategist

Location: Singapore (or) Bengaluru, India

About The Role

We aren't looking for a Brand & Social Media Manager to post updates; we are looking for a Brand Architect who treats social media as the primary engine for growth. At Circles, we believe that the most powerful brands today are built social-first and if we aren't part of the everyday conversation, it's just noise. We are looking for a highly motivated creative architect of our newly launched Mascot in Singapore. You should be a high-velocity thinker who views every trend as a potential conversion funnel and every meme as a building block for brand equity

Reporting directly to the Group Head of Marketing, you will operate at the intersection of high-impact B2C consumer engagement and strategic B2B advisory for our global telco partners. You will also own the PR communications landscape, being the strategic partner for Circles.Life and collaborating with the Corporate marketing team to drive PR media strategy for strategic partners. The ideal candidate possesses a rare blend of creative instinct and operational rigor, with a proven track record of launching and scaling brands within digital-first ecosystems.

What You Will Be Doing

Building the Brand Fundamentals: Develop the brand strategy to scale the new Circles.Life Mascot and build a strong organic communication framework to ensure brand synchronization
Social-first Brand Campaigns: Lead the brand calendar and delivery of integrated brand campaigns, from big-idea development to in-market
Trend-to-Traffic Pipeline: Act as a cultural radar. You will identify emerging shifts on TikTok, Instagram, and YouTube, translating them into content that drives measurable traffic, search volume, and conversions.
Sharpen the asset briefs: Propose the most optimum brief on socials (graphics, captions, short-form copy), both organic and paid, for brand fit and consistency, along with platform fit
Creative Fatigue Detection: Monitor performance obsessively to spot when a creative hook or visual style is losing its edge. You'll pivot and refresh our creative direction before it impacts the bottom line.
Tracking BHTs and social listening: Develop clear KPIs and metrics to measure the trends that are relevant to Klook's audience and markets, and escalate high-potential signals (example Brandwatch, Sprinklr, Meltwater, or similar)
Manage brand consistency: Work in close partnership with creative and media lead, external agencies, and local marketing teams to ensure all creative outputs are bold, high-quality, and on-brand.
Own PR Media Strategy: Drive a proactive PR roadmap to secure high-tier coverage, manage reputation, and keep Circles.Life at the heart of the cultural conversation.
Awards & Recognition: Lead the storytelling and submission process for industry awards to cement our status as a global disruptor & innovator.
B2B Advisory: Support global partners by sharing best-practice frameworks, case studies and brand success stories from across markets.

Ideal Candidate Profile

7+ years of experience in a Brand Strategy or Content Leadership, with a proven portfolio of building social-first brands in B2C or D2C environment
A strong intuition for what will go viral, but you back it up with data. You understand the mechanics of the TikTok/Reels algorithms and how to leverage them for brand gain
Exceptional copywriting and creative direction skills, where you can steer the whole team to bring ideas to life
A strong eye for design and copy, with experience managing agencies and creative teams to deliver world-class outputs.
Proven track record of launching brands (0-to-1) or scaling high-growth digital brands through bold, integrated campaigns (Organic & Paid social, Earned, BTL activations)
Ability to translate complex consumer insights and brand health metrics into resonant, high-impact narratives. Someone who doesn't just look at vanity metrics, but understands how social engagement correlates to search intent and eventually convert.
Exceptional project management skills with the ability to lead multiple high-stakes initiatives in an agile, startup-style environment.
Startup mindset: ideally worked in a fast-paced agile set up. Hands-on, adaptable, and comfortable operating in ambiguity

BONUS

Experience in building scalable frameworks for brand and social media
Background in a regional or multi-market role where you had to adapt content across cultures and languages
Familiarity with prompt engineering or AI workflow tools - you have experimented with using AI to speed up content production
A strong regional understanding of the SEA landscape is preferred. Global experience is a plus for our B2B advisory arm

Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.

Data Protection and Privacy Statement

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