Overview

The Role of the Art Director

Working with a copywriter, the Art Director is required to work as a creative team on assigned agency projects. Along with the creative head, copywriter and accounts servicing team, you are responsible for creating and executing creative visuals to meet client's objectives stated in assigned brief/s. The senior art director's role is ultimately to facilitate delivery of all creative execution of any given idea or project to meet stipulated deadlines, timelines and meetings with clients

The Responsibilities of the Art Director

To The Role

Develop concepts for projects and integrated campaigns
Formulate integrated creative strategy using multiple media and channels (ATL/BTL/Ambient/Digital/Activation/Ambient/etc)
Ensure concept to execution viability where all suggested execution can be achieved at final stage
To pursue the best craft, design and layout for relevant execution
Evaluate project or execution feasibility to budget and timeline
Create all necessary visuals for creative presentation to communicate idea clearly
Present work internally to creative leads/management as well as externally to clients
Meet all stipulated deadlines

To The Client/s And Brand/s

To understand the clients business and product
Collect & understand assigned brand & client guidelines
Ensure alignment of corporate identity and brand guidelines of all execution for assigned brands
Be a true brand guardian and expert of your assigned brands

To Your Department

Ensure constant updates and approval of your assigned heads
Develop exceptional and great ideas that answers the brief
Contribute to the strategic development where applicable
Explore and ensure the best and highest quality execution of campaign and creative work
Determine and implement excellent craft
Generate award winning creative ideas

To The Other Departments & Suppliers/contractors

Ensure clear understanding and communication with other departments to facilitate better inter-departmental project operations
Work closely with Account Servicing teams to achieve highest quality service and creative output for the agency or clients projects
Negotiate and determine agreeable timelines with Account Servicing team and Traffic Manager
Work closely the Digital Department to determine innovative media and channel for projects
Work closely with Production/Studio Department to achieve desired and high quality creative execution
Monitor and supervise assigned visualisers, designers and studio artist
Provide relevant and accurate files for Production/Studio Department develop and deliver final output of creative execution.
Brief and oversee work and production with all production suppliers (Photographer/illustrators/etc)
Attend all pre-production and production meetings with third party suppliers to ensure clear and consistent communication of project execution and delivery

Person Profile of a Art Director

Technical Requirements

Technically savvy; comfortable with learning new programs & leading new initiatives
Expert knowledge of Adobe CS and other business applications like MS Office/Pages and PowerPoint/Keynote
Strong time management skills with a proven ability to focus on priorities, problem solving, handling of multiple tasks and meeting deadlines.
Experience in Advertising, Graphic Design, Communications and knowledge in Digital and Online Marketing and Technology

Personality

Self-driven, results-oriented with a positive outlook, and a clear focus on effective and efficient project delivery. A natural forward planner who critically assesses own performance, professional integrity and interpersonal standards. Mature, credible, and comfortable in dealing with creative and technical teams internal and external. Reliable, tolerant, and determined. Empathic communicator, able to see things from the other person's point of view. Well presented and professional. Keen for new experience, responsible and accountable. Able to get on with others and be a team-player as well as a leader.

Specific Job Skills

Able to communicate and motivate via written media. Possess strong principles in project management, organization, digital marketing and technical production. Appreciates need for excellence in technical production, project management, quality of production of technology and media.

Computer Skills

Must be adept in the use of Mac (primary) and PC (secondary). Additional skills in digital multimedia (editing, file handling) and internet technology (e-mail, web browser) is required to facilitate better access to information, research and communication tools and methods.

Literacy and Numeracy

Able to articulate creative strategy and rationales. Must be competent in evaluating and communicating briefs, creative execution methods and project objectives for use in client proposals and presentations.

Business And Selling Skills

Must be able to engage in face-to-face and telephone communication. Able to demonstrate passion for creativity, craft and organization to heighten the quality and effectiveness of the department and agency output. Ability to present to small to medium group of internal teams and management.

Qualifications

Strong conceptual and design ability coupled with business acumen and customer focus.
Excellent communication, presentation and prioritization skills.
Strong team player.
Effective team building skills.
Understanding of digital is an advantage.
Highly knowledgeable of branding and conceptual development for advertising.
3 - 5 years Agency experience, with a comprehensive understanding of integrated campaigns.
Knowledge of Mac, Adobe Creative Suite.
Successful track record of managing multiple Creative assignments.

Additional Information

Generous leave entitlements, including birthday leave, rest day and family care leave.
Office closure for World Mental Health Day 10th October.
Additional Company closure for all 4 major festive Celebrations
Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
Life and personal accident insurance and group hospitalization and surgery.
A hybrid working schedule and with Friday disconnects.
Rest Relax & Recharge - office closure last week of December every year.
Phone Allowance

Art Director

Art Director (Freelancer)