Life at U Mobile

We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.

At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team.

Let's start your journey with an award-winning organization!

#UnbeatableCareerAwaits

Top Reasons To Join Us!

Awarded For
Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
Bronze Winner in Cross-Generational Workforce Engagement (2024)
Gold Winner for Excellence in Workplace Culture (2021)
Comprehensive medical, dental, optical and insurance benefits
Flexi working hours arrangements
Staff Line & Device Subsidy
Smart Casual Attire
Child Parental Care Leave
Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
Special employee discounts for selected F&B Brands

Job Summary

The Head of Customer Value & Lifecycle Strategy is the strategic architect of the customer relationship. This role leads the transformation from a product-centric organization to a segment-neutral, journey-focused ecosystem. By integrating data-driven personalization with advanced decisioning engines, the incumbent will optimize Customer Lifetime Value (CLV), eliminate fragmented experiences and drive sustainable revenue growth through precision-led engagement.

The Day-To-Day Activities

Define the end-to-end monetization strategy across all lifecycle stages, ensuring a seamless experience across all segments.
Lead the evolution toward high-precision, event-triggered interactions that respond to real-time customer behaviors and drive the integration of advanced analytics into the commercial workflow.
Establish pricing logic and value-uplift strategies (upsell/cross-sell) to unlock new revenue streams.
Act as the final authority on journey design and arbitration logic to ensure customers receive the most relevant Next Best Offer.
Partner with technical and business stakeholders to not only scale the personalization platform but to aggressively leverage emerging technologies that keep the organization at the forefront of marketing automation.
Design and lead comprehensive, proactive retention frameworks, with a specialized focus on High-Value Customer (HVC) retention and behavioral loyalty.
Drive the strategic AI roadmap to advance predictive capabilities, ensuring every customer interaction is hyper-personalized and precise.

About You

Bachelor's Degree in Business, Marketing, Data Science, Computer Science, Actuarial or related quantitative field.
Relevant professional certifications in AI Strategy, Machine Learning or Advanced Analytics will be an advantage
10+ years in CVM, Lifecycle Strategy or Growth Marketing leadership within high-volume digital or telecommunications environments.
Demonstrated ability to translate complex data and technical capabilities into clear business strategies that increase Customer Lifetime Value (CLV) and market competitiveness.
Experience leading digital transformations where AI/ML and automation were leveraged not just for efficiency, but as primary drivers for revenue generation and customer retention.
Proven success in designing end-to-end customer journeys and managing complex stakeholder environments (Technical, Product and Finance) to accelerate Go-to-Market (GTM) velocity.
Converting complex analytics into actionable, journey-based commercial strategies.
Aligning technical capabilities with long-term business objectives.
Managing stakeholder expectations, while inspiring high-performing teams.

What's Next Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.

Section Head, Customer Value & Lifecycle Strategy