Job Description & Requirements

As we celebrate our recent opening, we are seeking a Sales & Marketing Manager to drive revenue growth, strengthen brand positioning, and establish our hotel as a leading destination in the market. This role is pivotal in building momentum post-launch, ensuring sustained visibility, strong occupancy, and long-term commercial success.

Key Responsibilities:

Develop and execute integrated sales and marketing strategies that align with brand standards while positioning the hotel competitively in the market.
Drive revenue generation through proactive sales efforts, including corporate accounts, partnerships, events, and group bookings.
Build and maintain strong relationships with key clients, travel agents, corporate partners, and event planners to maximize business opportunities.
Lead post-opening campaigns to sustain brand awareness, guest engagement, and market penetration across digital and traditional channels.
Collaborate with internal teams (Rooms, F&B, Finance) to create promotions, packages, and experiences that drive occupancy and revenue.
Oversee digital marketing, social media, and PR initiatives, ensuring consistent brand messaging and strong online presence.
Monitor market trends, competitor performance, and pricing strategies to identify opportunities and refine positioning.
Manage and track sales performance metrics, budgets, and forecasts, ensuring targets are met or exceeded.
Represent the hotel at industry events, networking sessions, and trade shows, enhancing visibility and partnerships.
Lead and mentor the sales and marketing team, fostering a high-performance and results-driven culture.

Requirements:

Diploma / Degree in Business, Marketing, Hospitality Management, or a related field preferred.
Minimum 3-5 years of experience in sales and marketing within a 4-5 star hotel environment, preferably with opening or post-opening experience.
Proven track record in driving revenue growth, achieving sales targets, and managing key accounts.
Strong understanding of hotel sales segments (corporate, leisure, MICE, OTA, and partnerships).
Excellent knowledge of digital marketing, distribution channels, and revenue strategies.
Strategic thinker with the ability to translate insights into actionable commercial plans.
Exceptional communication, negotiation, and presentation skills.
Highly organized, with the ability to manage multiple priorities in a fast-paced, high-growth environment.
Proficiency in Microsoft Office (Word, Excel, PowerPoint), CRM systems, and sales/reporting tools.
Strong leadership skills, with experience managing or mentoring teams.
Professional, results-oriented, and brand-conscious, with the ability to represent the hotel effectively to clients, partners, and stakeholders.

At Varel Singapore, we don't just offer a place to stay-we create a hospitality experience that leaves a lasting impression. As we embark on this exciting new chapter post-opening, we invite passionate and driven individuals to be part of our journey in shaping the hotel's continued success.

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