ABOUT CLIENT

Our client is a leading B2B fintech brand, whose financial infrastructure platform is leveraged by Millions of companies-from the world's largest enterprises to the most ambitious startups.

ABOUT THE ROLE

This is a StartUp Field Marketing role with a strong ecosystem and community focus. You will drive pipeline and revenue growth across Stripe's Startup segment by combining demand generation, account-based marketing, and community-led engagement with founders, operators, their investors and partners through the regional (AUNZ, China and India) field teams.

In this impactful role, you will work closely with StartUp Sales, StartUp partners org and other cross-functional partners to define and execute segment-focused marketing strategies that generate high-quality leads, build pipeline and communities, and accelerate revenue growth.

Key Responsibilities

Develop and implement a startup audience marketing and ecosystem engagement strategy across APAC (especially China, India, Australia and Singapore) in collaboration with Demand Generation, regional field marketing, Product Marketing, Startup Sales, and Partnerships teams.
Design and lead community-driven and field marketing programs, including Stripe-hosted events, partner activations, and ecosystem initiatives that drive engagement and pipeline.
Manage marketing programs with VC firms, accelerators, incubators, and startup ecosystem via the SUP (Start Up partner teams) to create valuable community experiences and demand generation opportunities.
Develop and execute StartUp segment marketing strategies and field programs to engage target personas and generate opportunities within existing and new Startup accounts.
Define and run full-funnel, segment-specific plans including digital marketing, campaigns, ABM, virtual and in-person events, partner/co-marketing, and third-party sponsorships.
Partner with Product Marketing and Campaigns to create and amplify industry content that accelerates buyer progression and supports field teams (e.g. case studies, playbooks, solution briefs, customer stories, ROI frameworks).
Partner closely with Sales leadership, account teams, and Sales Development to co-build territory and account plans and ensure marketing programs convert into pipeline and closed business.
Coordinate with APAC Demand Generation, Product Marketing, and regional teams to localise global initiatives for relevance in the APAC markets.
Own and report on marketing performance metrics for your segments (lead quality, pipeline contribution, conversion rates, customer growth, and retention), using data and field feedback to continuously optimise programs for scale and efficiency.

Skills, Knowledge & Expertise

8 years of relevant B2B marketing experience, with demonstrated ownership of field marketing, demand generation, or ecosystem programs that drive pipeline and revenue growth
Proven experience designing and executing integrated marketing programs combining events, campaigns, partnerships, and digital channels
Experience engaging startup or startup technology ecosystems (e.g., founders, operators, VC firms, accelerators, incubators, or similar communities)
Strong cross-functional collaboration skills with the ability to partner effectively with Sales, Product Marketing, Demand Generation, and Partnerships teams
Demonstrated experience working closely with sales teams to support account plans and translate marketing engagement into pipeline and opportunities
Experience planning and executing field marketing programs and events, including both in-person and virtual formats
Excellent written and verbal communication skills in English with some knowledge of mandarin ideal but not mandatory.

Deal desk- Remote

StartUp Field Marketing Manager

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