About Us

CapitaLand Group ( CapitaLand ) is one of Asia's largest diversified real estate groups. Headquartered in Singapore, CapitaLand's portfolio focuses on real estate investment management and real estate development, and spans across 270 cities in 45 countries.

Job Description

CATAPULT by CapitaLand is looking for a commercially minded Sales & Marketing professional to support Catapult's growth, with a strong focus on B2B lead generation, digital marketing execution, and sales enablement.

This is not a pure marketing or communications role. It is designed for someone who is equally comfortable planning and running campaigns, analysing leads and performance, engaging prospects, and supporting the conversion of opportunities into confirmed business.

You will work closely with the Sales lead and internal stakeholders to ensure that marketing and outreach efforts translate into real pipeline, bookings, and revenue.

Responsibilities

Lead Generation & Digital Marketing

Plan and execute B2B lead generation campaigns with the appointed agencies across digital channels ( e.g. LinkedIn, EDMs, website, landing pages ) to support Catapult's sales pipeline
Develop and manage campaign messaging targeted at HR, L&D, event planners and senior business stakeholders
Track and analyse campaign performance, focusing on lead quality, engagement, and conversion outcomes, such as Customer Acquisition Cost ( CAC ), Return on Ad Spend ( ROAS ) and other relevant metrics
Maintain and organise leads through CRM or tracking tools, supporting follow-ups and reporting
Support the development of B2B marketing and sales materials such as pitch decks, case studies, and programme summaries
Support marketing and outreach for Catapult programmes, showcases, roadshows and corporate engagement events
Treat events and showcases as a lead generation and relationship-building channels, not just brand visibility exercises

Account and Relationship Management

Serve as the primary point of contact for clients, from the initial inquiry through the successful execution of their event
Coordinate pre- and post-engagement touchpoints to ensure a smooth, professional client journey
Build and maintain strong, long-lasting relationships with clients, partners and vendors to grow repeat and referral business

Sales & Business Development Support

Work closely with the Sales lead to qualify leads and support the conversion of prospects into clients
Participate in client meetings, briefings, and presentations where required
Support proposal development, pitch materials, and follow-up communications
Support contract discussions and closing processes to secure bookings for programmes, events, and group business
Contribute to improving sales processes, materials, and the overall go-to-market engine for Catapult

Requirements

Bachelor's degree in Business, Marketing, Hospitality Management, or a related field is preferred
Minimum 3 years of experience in sales, business development, or B2B marketing within MICE, events, hospitality, or learning & development sectors
Experience working in B2B, client-facing, revenue-oriented roles
Excellent communication, presentation, and negotiation skills
Proficiency in CRM software ( e.g., Dynamics CRM )
Outstanding organisational and time-management skills with meticulous attention to detail
A proactive, creative, and resilient mindset with a passion for the events and hospitality industry
Flexibility to work evenings and weekends as required by event schedules
Work well under pressure, with a high degree of dependability, adaptability, and flexibility
Agile team player with the ability to work independently in a start-up-like environment, solution-orientated ( enjoys creative problem solving ) with passion and curiosity for learning, good initiative and a sense of humour!

Added Advantage ( Nice to Have )

Experience with email marketing tools, sales software, or LinkedIn campaign management
Exposure to account-based marketing or B2B marketing
Experience supporting proposal, pitches, or client-facing materials

Benefits

Flexible benefits with comprehensive medical coverage for self and family
Training and development opportunities
Subsidised rates at Ascott serviced residences-
Strong advocate of staff volunteerism
Wellness programmes

Closing Statement:

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.

Senior Executive, Sales & Marketing (Catapult)