Digital Growth & Partnerships Manager / Senior Manager (F&B)

Key Responsibilities

1. Digital Revenue & Growth Strategy

. Own and execute the overall digital growth strategy across all outlets

. Drive customer acquisition through social, search, review, and third-party platforms

. Identify new revenue opportunities through digital channels and partnerships

2. Multi-Platform Channel Management

. Oversee and optimise presence across:

. Instagram, TikTok, Google

. XiaoHongShu (), Dianping ()

. Delivery platforms (Grab, Foodpanda, Deliveroo)

. Ensure each platform is strategically positioned and conversion-focused

3. Influencer & KOL Ecosystem Management

. Build and manage a strong network of local and regional influencers

. Lead KOL/KOC campaigns, tastings, and brand collaborations

. Negotiate partnerships and ensure ROI-driven engagements

4. Campaign Strategy & Execution

. Conceptualise and execute campaigns that drive:

. Footfall

. Reservations

. Average spend per customer

. Develop bundles, promotions, and limited-time offers aligned with business goals

5. Performance Analytics & Reporting

. Track and analyse campaign performance, customer behaviour, and channel ROI

. Build dashboards and reports to guide decision-making

. Continuously optimise strategies based on data insights

6. Brand Portfolio Positioning

. Define and refine positioning for each brand under the group

. Ensure clear differentiation across concepts and target audiences

. Align messaging across all digital touchpoints

7. Partnerships & Business Development

. Identify and secure strategic partnerships with:

. Hotels, lifestyle brands, corporate clients

. Nearby offices and community networks

. Develop initiatives that drive recurring traffic and brand exposure

8. Digital Infrastructure & Systems

. Lead implementation of tools for:

. CRM / customer database

. Loyalty or membership programmes

. Review management systems

. Work with internal teams to digitise SOPs and marketing workflows

9. Team Leadership (If Applicable)

. Work with designers, content creators, and external agencies

. Set direction, timelines, and quality standards

. Build a scalable digital marketing structure for the group

Requirements

. 4-8 years of experience in digital marketing, growth, or partnerships

. Strong understanding of Singapore digital ecosystem (IG, TikTok, Google)

. Experience with Chinese platforms (XiaoHongShu, Dianping) preferred

. Proven track record in driving measurable business results (traffic, revenue, conversions)

. Strong network of influencers / partners is a plus

. Analytical, strategic, and execution-focused

. Comfortable working in a fast-paced, multi-outlet environment

Compensation & Benefits

. Salary $4,500 - $8,500/month, commensurate with experience

. Performance-based incentives tied to revenue and campaign results

. Opportunity to grow into a leadership role as the group expands

Why Join Us

. Direct exposure to business owners and decision-making

. Opportunity to shape the growth of multiple F&B brands

. High autonomy and ownership of results

. Fast-growing group with expansion plans locally and regionally