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Purpose

The Marketing Manager drives localized marketing strategy and execution that supports commercial growth in their assigned markets.

As the bridge between regional business priorities and the Global Marketing Center of Excellence (CoE), this role ensures that global campaigns, content, and thought leadership come to life with local relevance and impact. They act as the eyes and ears of the market - surfacing customer insights, competitive context, and cultural nuance - while partnering closely with Sales to drive demand and pipeline growth.

Key Responsibilities

Commercial & Regional Alignment

Partner with regional Sales leaders and MDs/country managers to translate business objectives into localized marketing plans and programs. Act as a strategic business to drive marketing and sales alignment.
Prioritize marketing focus on revenue-generating markets and growth segments while maintaining brand and message consistency.
Serve as the voice of the market, providing insights on customer trends, competitive dynamics, and cultural nuances to inform global campaigns.
Align marketing objectives with commercial KPIs (pipeline contribution, awareness, retention)

Campaign & Content Localization

Adapt global campaigns and CoE assets for local relevance - including language, case studies, creative, and proof points.

Plan and execute integrated campaigns across all digital channels, defining strategy and support needed from Marketing Operations.

Coordinate with the Marketing Operations CoE to request local campaign builds, automation, web updates (intake, review, and feedback), webinar set up, PR, social strategy and global programing

Partner with Storytelling and Product Marketing teams to ensure local content resonates regionally while supporting global narratives.

Support and execute localized thought leadership efforts (articles, webinars, or industry commentary) in collaboration with regional subject-matter experts.

Manage translations and ensure brand and tone consistency across all local executions.

Program Execution & Activation

Execute targeted, digital-first programs such as account-based marketing (ABM), email campaigns, paid social, and virtual events in partnership with the CoE.

Collaborate with Sales to enable outreach with localized content, playbooks, and demand-generation materials, in partnership with Product Marketing.

Coordinate and manage logistics, content and execution of limited in-person activations (e.g., key client events, sponsorships) aligned to commercial priorities.

Performance & Reporting

Accountable for campaign performance alongside sales teams, and with the support of the Marketing Operations team, track and analyze campaign performance and lead flow.

Deliver regular reporting on key metrics (engagement, MQLs, pipeline influence) and qualitative market feedback.

Provide input to the CoE on what's working regionally and where campaigns can be improved or localized further.

Cross-Functional Collaboration

Serve as the primary marketing liaison for the regional Sales organization.

Collaborate with CoE teams - Brand Storytelling, Product Marketing, and Marketing Operations - for campaign execution, creative development, and performance reporting.

Participate in global planning sessions, providing local insights that shape annual priorities.

Uphold Worldpanel by Numerator brand standards in all regional executions.

Skills & Requirements

Qualifications

6+ years of experience in B2B marketing, ideally in data, insights, SaaS, or tech-driven industries.

Commercially driven mindset, able to build relationships and influence at all levels within the business.

Demonstrable leadership skills. Self-starter, strategic thinker with resilience and tenacity.

Proven success executing or adapting global marketing programs at a regional or country level.

Hands-on experience with digital channels - email, social, paid media, and events.

Strong project management and communication skills able to work across time zones and functions.

Analytical mindset comfortable using campaign data to assess effectiveness and guide recommendations.

Fluent in English proficiency in additional regional languages preferred.

Key Competencies

Localization Mindset: Translates global programs into relevant, resonant regional campaigns.

Commercial Partner: Aligns marketing directly with sales and revenue objectives.

Connector: Bridges local markets with global marketing teams to ensure message consistency and execution excellence.

Executional Agility: Delivers high-quality campaigns on time and in sync with CoE processes.

Insight-Driven: Uses market and performance data to refine plans and advocate for local needs.

Collaborative Influencer: Builds trust and alignment across regional and global stakeholders.

Department: Marketing
Reports to: Director, Regional Marketing
Partners with: Product Marketing, Thought Leadership, Regional Marketing, Storytelling & Campaigns, and Marketing Operations

Location: India

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