Key Duties & Responsibilities

Account Strategy & Planning

Develop and implement local go-to-market, sales, and customer strategies for assigned Modern Trade customers to achieve business goals.
Drive Joint Business Planning (JBP) with customers, including development of annual plans and quarterly business reviews.

Negotiation & Customer Management

Manage negotiations with supermarket buyers, including trading terms and conditions, to support sales agreements and promotional plans.
Build strong relationships with customers and industry contacts to understand consumer needs and achieve business objectives.

Performance Management & Analysis

Conduct regular business reviews and prepare reports on achievements, performance gaps, and improvement actions for discussion with the Head of Department.
Manage and monitor 5P execution performance and ensure issues are resolved promptly through coordination with internal teams.
Manage reporting of sales and projected sales/margin forecasts, evaluate trends, and provide insights to support strategic decisions.
Develop actionable recommendations through post-promotion and post-evaluation analyses.

Execution & Cross-Functional Collaboration

Work closely with cross-functional teams (e.g. Sales Admin, Supply Chain, Marketing) to ensure efficient and effective execution.
Drive product penetration, promotions, and new product launches within Modern Trade accounts.
Collaborate with the Marketing team on new product listings and BTL activities.

Process Improvement

Develop, monitor, and recommend improvement initiatives related to business processes, customer service, and execution practices.

Required Functional Skills & Knowledge

Strong selling skills with proven key account management experience, including direct engagement with supermarket buyers, in the FMCG environment.
Good understanding of supplier and customer relationship management, including supply chain coordination, field marketing, and branding strategy.
Strong negotiation and communication skills, with the ability to influence internal and external stakeholders.
Ability to manage multiple projects in a fast-paced environment.
Proficient in Microsoft Office tools (Excel, Word, PowerPoint).
Strong hands-on capability in Excel analysis, including VLOOKUP and Pivot Tables, for forecasting and performance analysis.

Assistant Sales & Marketing Manager - Modern Trade (Supermarket)