Role Description

The Regional Marketing Director is responsible for leading marketing strategy, brand growth, and market expansion across multiple countries within the region. This role oversees regional marketing teams, drives integrated marketing campaigns, and ensures alignment with global and local business objectives. The director collaborates with sales, product, and corporate teams to strengthen market presence and accelerate revenue growth.

Key Responsibilities

Develop and execute regional marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
Lead regional marketing teams and ensure consistent execution of campaigns across markets.
Analyze regional market trends, customer insights, and competitive landscapes to guide strategic decisions.
Manage brand positioning and ensure alignment with global marketing standards.
Oversee digital marketing, content strategy, events, product launches, and PR activities.
Collaborate with sales to create go-to-market (GTM) plans and support commercial objectives.
Manage regional marketing budgets and ensure efficient allocation of resources.
Track campaign performance, KPIs, and ROI, providing regular reports to leadership.
Coordinate with product teams to tailor offerings for regional market needs.
Build and maintain relationships with external partners, agencies, and media networks.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field; Master's degree is a plus.
Proven experience in senior marketing roles, preferably with regional or multi-country scope.
Strong leadership skills with experience managing and developing marketing teams.
Expertise in digital marketing, branding, and integrated marketing campaigns.
Excellent analytical skills with the ability to interpret market and consumer data.
Strong communication and stakeholder-management abilities.
Experience working in fast-paced, multinational, or matrix organizations.
Ability to manage large budgets and deliver ROI-driven strategies.
Familiarity with regional cultural nuances and market behaviors.

Regional Marketing Director / Marketing Head

Regional Marketing Director

Regional Marketing Director