MAIN PURPOSE

Shiseido Asia Pacific is looking to hire a Regional Brand Manager, Elixir. Reporting to the Regional Brand Director for Cosmetics, you will be responsible to craft regional growth strategy and oversee 360 plan implementations in markets.

Key Responsibilities

REGIONAL STRATGIC DIRECTION TO MARKETS

Translate the deep understanding of the prestige/ entry prestige skincare markets and consumers into regional brand growth strategy, including Go to market decision, investment priority, portfolio management, media/ influence/ PR strategy and others.
Guide the new markets to ensure successful high impact brand launch.
Safeguard the brand equity and help markets balance brand building with commercial drive.

COLLABORATE WITH GLOBAL BRAND HOLDING

Provide regional business intelligence, insights, consumers needs to global brand holding to make sure that the global brand direction and strategy meet the needs of APAC region.
Representing the region's voice to feedback to global brand innovation pipeline, marketing plan and communication plan

DIGITAL ACCELERATION

Drive digital transformation at regional level, accelerating Ecommerce and CRM topics
Work with external agencies to produce regional creative assets, social assets, product demo etc.
Oversees local markets media buy plans

OPERATIONAL EXCELLENCE

Support markets on daily operational topics such as product assortment, launch calendar, commercial animations, training & education, consumer engagement activities etc.

Key Requirements

Minimum 7 year -experience in a Marketing Role in FMCG with strong preference
Must have either Regional or Global Marketing experience.
Must have experience & knowledge in either of the 2 big clusters (Southeast Asia TH/MY/SG/INDO or North Asia TW/KOR.)
Experience in Skincare category is a plus
Experience in managing Ecommerce business is a plus
Business planning and implementation experience as well as project management; Strategic thinking (sound attention for details without losing focus on big picture)
A considered, analytical approach to working with consumers, problem solving, stakeholder management
Strong communication skills
Positive attitude & growth mindset
Flexibility to travel when required

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Asia Pacific - Regional Brand Manager, Elixir

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