Job Description: Digital Marketing Executive (Meta Ads, Design & Social Media)

Key Roles & Responsibilities

1. Meta Ads Management

Create, manage, and optimize ad campaigns on Facebook & Instagram using Meta Ads Manager.
Research audience interests, define targeting strategies, and manage daily/monthly ad budgets.
Execute lead generation, traffic, and engagement campaigns.
Monitor ad performance daily and optimize creatives, targeting, and budgets for best ROI.
Create compelling ad copies and coordinate visuals aligned with campaign goals.
Prepare and share weekly performance reports using Meta analytics and Excel.

2. Graphic Designing

Design engaging banners, posters, ad creatives, and infographics for digital platforms.
Use tools such as Canva, Adobe Photoshop, and Illustrator.
Maintain brand consistency in colors, fonts, and overall visual identity.
Coordinate with the content and marketing teams for creative concepts and campaigns.

3. Video Editing & Reels Creation

Edit professional-quality reels, shorts, and promotional videos for social media.
Add subtitles, background music, transitions, and visual effects.
Use tools such as CapCut, VN, Filmora, or Adobe Premiere Pro.
Collaborate with the marketing team on video concepts and storyboards.

4. Social Media Management

5. Digital Marketing Operations

6. Content & Communication

Required Skills

Skill Category

Key Skills

Advertising - Meta Ads (Facebook & Instagram), Google Ads

Designing - Canva, Adobe Photoshop, Illustrator

Video Editing - CapCut, VN, Filmora, Premiere Pro

Social Media - Instagram, Facebook, YouTube, LinkedIn

Analytics - Meta Insights, Google Analytics, Excel

Content - Caption writing, Ad copywriting, Hashtag strategy

Marketing Tools - Meta Business Suite, WhatsApp Business, Email tools

General -Time management, Creativity, Communication skills

Candidate Requirements

Benefits & Growth

Opportunity to grow into a Team Leader or Digital Marketing Manager role