Growth & Marketing Lead
Location: Singapore
Type: Full-time

About VELOCE

VELOCE is a modern fragrance house founded on the principles of thoughtful craftsmanship, bold brand storytelling, and disciplined execution. As we enter an explosive new phase of global growth in 2026, we are looking for a Commercial Architect,someone who can command our marketing engine end-to-end and translate founder vision into market-dominating reality. We are a high-speed environment where brand integrity and commercial margins are held in equal, sacred regard.

The Role

You will own month-on-month growth across all channels while protecting margins and brand integrity. You are the bridge between founder direction and technical execution, ensuring the VELOCE machine runs flawlessly without day-to-day founder intervention.

This is a leadership and operator role for a commander, not a content creator.

What You Will Own

1. Growth Strategy & AI Integration

Develop and own monthly revenue and growth planning across website, marketplaces, affiliates, social, and ads.
Implement AI-driven marketing tools to optimise workflow, predictive analytics, and creative testing.
Create integrated strategies that harmonise all channels into a single growth engine.

2. Campaigns & Product Launches

End-to-end ownership of brand campaigns and product launches, from concept translation to final delivery.
Manage campaign timelines, workbacks, and cross-channel coordination (Social, Affiliates, Marketplaces, Ads, and Design).

3. Brand Messaging & Consistency

Lead campaign narratives and messaging frameworks to ensure a coherent VELOCE Story.
Act as the final gatekeeper, reviewing and approving all customer-facing copy and visuals before go-live.
Maintain clear documentation to ensure brand voice remains consistent across all platforms.

4. Commercial & Platform Economics

Full ownership of marketing budgets, pacing, and margin awareness.
Proactively adjust strategies based on platform fees, commissions, and policy changes.

5. Team Governance & Systems

Direct Manager of the Social Media, Affiliates (Community), Design, and Ads Execution roles.
Assign tasks, enforce deadlines, and filter all plans before they reach the founder.
Translate weekly/monthly data into actionable insights, deciding what to scale or stop.

Experience & Background

3 - 6 years of experience n growth, marketing, or commercial roles within E-Commerce, DTC, or consumer brands.
Platform Mastery: Hands-on experience with Shopify and marketplaces like Shopee, TikTok Shop, and Lazada.
Proven Leadership: Demonstrated ability to lead complex campaigns with full end-to-end ownership.
Commercial Rigor: High comfort with numbers, budgeting, and making decisions based on commercial trade-offs.
AI Proficiency: Experience using AI tools (e.g., Midjourney for design direction, ChatGPT/Claude for copy frameworks, or AI ad-optimisation tools) to increase output speed and quality.
Organisational Authority: Highly structured, decisive, and capable of moving work forward independently.

Compensation

Base Salary: SGD 4,800 - 5,800/month (Note: Consider a higher ceiling for top-tier commanders).
Performance Bonus: Tiered incentives tied directly to revenue growth and margin targets.

How to Apply: Interested candidates may apply via MyCareersFuture or email your resume, expected salary and a brief introduction to .

Growth & Marketing Lead

Marketing Executive - AI growth lead

SEO & LLM Channel Lead, Regional Brand & Growth Marketing

SEO & LLM Channel Lead, Regional Brand & Growth Marketing