Role Overview:
The Senior Product Marketing Manager is accountable for end-to-end ownership of assigned semiconductor product lines, including business strategy, vendor governance, revenue growth, and profitability. This role acts as a strategic partner to global semiconductor principals and requires the capability to operate with minimal supervision in a fast-paced, high-accountability regional environment.

Job Responsibilities:

Strategic Product & Vendor Leadership

Own end-to-end business responsibility for one or more strategic semiconductor product lines, including revenue, gross margin, inventory health, and market share.
Act as the regional product owner and key decision-maker in engagements with global semiconductor principals.
Lead complex commercial and strategic negotiations with suppliers, including pricing frameworks, supply allocation, market access, rebate structures, and long-term business plans.
Represent the company in senior-level business reviews with principals and internal management

Market & Growth Strategy Execution

Develop and execute multi-year product and market strategies aligned with regional growth objectives and supplier roadmaps.
Drive design-in and design-win strategies across key customers and applications, ensuring sustainable pipeline growth.
Conduct advanced market, customer, and competitive intelligence analysis, translating insights into actionable commercial strategies.
Proactively identify underperforming segments and implement turnaround actions to recover growth and profitability.

Commercial & Risk Management

Take ownership of pricing authority, margin optimization, and inventory risk management, balancing market competitiveness with financial discipline.
Monitor sell-in, sell-through, and forecast accuracy, taking decisive actions to mitigate supply-demand mismatches and E&O exposure.
Prepare high-quality business analysis and executive-level reports for internal leadership and principals.

Cross-functional Leadership & Influence

Provide strategic direction to Sales and Field Application Engineers (FAE), ensuring disciplined execution of product strategies.
Lead cross-functional alignment across Sales, FAE, Operations, and Supply Chain without direct reporting authority.
Serve as a subject-matter expert and internal advisor, raising overall product and market competence within the organization.

Job Requirements:

Education

Bachelor's or Master's degree in Electrical Engineering, Electronics Engineering, or related technical disciplines

Professional Experience

Minimum 8 years of experience in the semiconductor industry, with the majority in distribution or supplier-facing roles.
At least 4-5 years in a Product Manager or Product Marketing Manager role, managing IC product lines with measurable business outcomes.
Demonstrated experience leading vendor-facing commercial discussions independently is required
Experience working in multi-cultural, regional teams is strongly preferred.

Core Competencies

Proven ability to operate with high autonomy and accountability.
Strong commercial judgment with experience making pricing, allocation, and inventory decisions under uncertainty.
Advanced data analytics and financial modeling skills, including strong proficiency in Excel (Pivot Tables, XLOOKUP, scenario analysis).
Excellent stakeholder management, negotiation, and influence skills.
Ability to manage conflicting priorities from principals, customers and internal leadership.

Additional Requirements

Willingness and flexibility to undertake frequent regional and international travel.
Legally eligible to work in Singapore in accordance with local employment regulations.

Preferred Attributes

Experience owning regional (ASEAN or APAC) product responsibility.
Exposure to automotive, industrial, AI, or data center semiconductor applications.
Track record of turning underperforming product lines into growth drivers.

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