About MIJ Hub Ltd

MIJ Hub is a leading Singapore-based non-profit with over 14 years of impact, empowering neurodivergent individuals through education, therapy, and employment pathways from early years to adulthood across three centres in Singapore.

Driven by innovation and sustainability, MIJ Hub pioneers new models of inclusive growth through its social enterprises: Komunal, a specialty caf employing persons with special needs, and Ashraff's Caf, a back-kitchen e-commerce bakery and lifestyle gifting brand.

As we expand our impact, we're seeking a resilient, data-driven, and results-oriented Growth Marketing Manager to drive student enrolments, donor engagement, and social-enterprise revenue across all MIJ brands.

Job Title: Growth Marketing Manager

You'll be the anchor of MIJ's growth operations, ensuring every campaign, creative, and dollar spent drives measurable results. Reporting to the Director of Growth & Strategy, you'll lead a multi-brand marketing operation across MIJ Hub and its social enterprises, keeping timelines tight, data visible, and teams aligned.

This role blends strategy, execution, and leadership. You'll work closely with the Creative Lead to translate storytelling into measurable growth and manage a lean team that thrives on clarity and structure. You don't crack under pressure, you excel in it. You bring calm, order, and decisiveness when things get fast, complex, and high-stakes.

Key Responsibilities

1. Growth Strategy & Forecasting

Co-own monthly and quarterly revenue, enrolment, and donor growth targets with the Director of Growth & Strategy.
Build integrated growth plans and campaign calendars across education, fundraising, and social-enterprise verticals.
Forecast and optimise marketing budgets and ROI across channels (paid, organic, email, events, partnerships).
Develop and maintain a growth scorecard tracking funnel performance, CAC, ROI by channel, and campaign payback.
Identify and prioritise high-impact opportunities based on data, seasonality, and return potential.

2. Full-Funnel Performance & Analytics

Oversee the entire marketing funnel across all channels - paid, organic, social, email, WhatsApp automation, events, and partnerships.
Build unified dashboards using GA4, Meta Ads Manager, HubSpot CRM, and internal sales data.
Analyze conversion drop-offs, channel attribution, and performance trends implement improvements.
Run structured A/B tests on creative, messaging, and targeting - using clear hypotheses and learnings.
Present actionable weekly reports with insights and next-step recommendations.

3. Sales & Conversion Enablement

Conduct weekly syncs with the Sales Executive to review lead quality, conversion trends, and objections.
Translate frontline insights into refined messaging, scripts, and automated follow-ups.
Build SOPs for WhatsApp, email, and lead nurturing to shorten response times and increase close rates.
Ensure CRM accuracy and monitor lead velocity for all active campaigns.

4. Content & Social Media Strategy

Partner with the Senior Content Strategist (Creative Lead) to align creative priorities with business goals.
Manage execution across multiple concurrent campaigns: social, paid, email, events, KOLs, and launches.
Ensure all content flows seamlessly between creative, design, video, and sales teams.
Oversee campaign timelines, deliverables, and reporting using Asana/Notion.
Ensure creative output remains high-quality, on-brand, and performance-driven.

5. Team Leadership & Process Excellence

Lead a 4-person in-house team (content, media, and sales).
Build efficient workflows and systems that ensure accountability, visibility, and pace.
Manage daily huddles, weekly KPI reviews, and monthly retrospectives.
Foster a calm, data-informed, and collaborative culture that thrives under pressure.
Coach team members to link creative storytelling to measurable growth.

6. Campaign Execution & Partnerships

Execute integrated 360 campaigns: open houses, festive giving, product launches, and donor activations.
Build and manage partnerships with KOLs, corporates, and brands to expand reach and credibility.
Coordinate with caf and operations teams to sync timing, inventory, and promotions.
Conduct campaign post-mortems, distilling learnings and ensuring continuous optimisation.

Requirements

5-8 years of experience in growth or full-stack marketing, ideally in education, social enterprise, or D2C.
Proven ability to analyse and optimise multi-channel funnels (paid, organic, events, email, and automation).
Hands-on experience with Meta & Google Ads, CRM & Automation, and GA4.
Strong command of data storytelling, able to translate numbers into insights and action.
Experienced in managing multiple brands, projects, and creative teams under pressure.
Calm, structured, and decisive. Thrives in fast-moving, high-stakes environments.
Excellent communicator with leadership presence and team-building skills.

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