Business Function

DBS Private Banking offers a one-stop, full-service touch-point for total banking requirements and provides the highest level of personalised banking. We have a team of dedicated, experienced investment advisors who identify opportunities in the various asset classes and employ the best strategies and product vehicles to cater to each client's needs. Coupled with partnerships within the DBS network and with global institutions, we strive to build long-term relationships with our Private Banking clients in Asia by providing them with high quality, timely and extensive wealth management, investment and financial solutions.We are seeking a dynamic and visionary leader to join our Regional Marketing (PBTPC) team.

Job Purpose

We are seeking a dynamic and independent Wealth Marketing individual to join our Regional Marketing, DBS Private Bank and Treasures Private Client (PBTPC) team. This role will be instrumental in planning and executing wealth marketing campaigns across the region and will work with multiple stakeholders across the various markets to weave a consistent approach around wealth marketing in terms of digital marketing, branding, product materials and other customer engagement events which will enhance the quality of the bank brand name. The ideal candidate will have strong project management skills, a good communicator, a flair for creativity, and the ability to build relationships with internal and external stakeholders.

Responsibilities

Work with the Regional Head, Wealth Marketing to prepare, develop and track the over-arching marketing strategies for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC) segments
Work closely with Product owners, Sales, Legal and Compliance to develop and implement marketing assets and collaterals consistently across the various regions including Europe, Asia and UAE
Develop a comprehensive strategy around the targeting of our clients for effective client engagement
Develop and provide monthly dashboard reporting to provide a holistic overview in terms of the Marketing and Branding strategies across the Wealth segments
Liaise and provide support in terms of keeping all stakeholders informed and updated of key decisions made for the Wealth segments and assisting to garner alignment across the multiple stakeholders for key projects and decisions
Oversee all components of Advertising and Marketing to ensure robust dissemination of thought leadership content and marketing strategies to regional client and market needs

Branding and Communications

Develop and implement a unified brand, external and internal communications strategy aligned with business goals for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC)
Act as the brand guardian for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC) to ensure consistency of branding across the PB and TPC markets
Provide guidance through clear approval framework and process for all client touchpoints and materials under PB and TPC segments
Ensuring consistency and alignment across all external communications and touchpoints
Assist to develop regional guidance and alignment across the markets for Treasures Private Client International (TPCI)
Manage key stakeholders including sales, product and Wealth Continuum teams to synergize and synthesize varied opinions and preferences
Ensure wealth marketing materials and support any client communications required

Right Segmentation

Work closely with Wealth Continuum team to develop the Marketing assets and collaterals for clear messaging across our wealth segments
Ensure consistency and compelling messaging across the wealth segments
Develop compelling messaging for clients for each segment and provide clarity on the value propositions to support the right segmentation efforts upstream and downstream
Collaborate with segment teams to deliver personalised customer communications that align with brand and marketing strategy
Focus on content creation, ensuring high-quality, impactful communications that resonate with target audiences

Stakeholder Coordination

Act as the central liaison between the Marketing team and internal departments to ensure smooth planning and execution of programs for wealth segments including TPCI
Manage the internal approval process for brand marketing concepts, budgets, and promotional materials by preparing detailed briefs and obtaining timely sign-offs from relevant stakeholders
Proactively communicate timelines, responsibilities, and progress updates to all internal stakeholders, ensuring alignment at every stage of the brand marketing campaign lifecycle
Coordinate with Compliance and Legal teams to ensure all client communications and associated content adhere to regulatory requirements and brand guidelines
Budget and resource management

Reporting

Provide monthly marketing highlights and dashboards to update management on wealth key developments
Prepare executive summary presentations for top management review

Calendar & Timeline Management

Maintain and manage the holistic view across all the wealth segments to ensure consistency and strategic planning in all the wealth key developments for Branding and Marketing.
Ensure brand and marketing campaigns are planned seamlessly to present a one view to clients across the region when we launch and roll out various plans across the region and wealth segments (TR, TPC, TPI and PB)

Requirements

Bachelor's degree in Marketing, Communications, Business Administration, or related field
More than 10 years of experience in regional roles, or related roles (preferably in the banking or financial services sector)
Strong knowledge of wealth
Proven track record in brand management
Excellent leadership, project management, and organizational skills
Strong organizational and time management skills with the ability to handle multiple projects simultaneously
Excellent communication and interpersonal skills
Proficiency in Microsoft Office Suite
Strong ability to multi-task and think strategically
Collaborative team player who can help manage and influence our key stakeholders
Stakeholder engagement skills and embody a results-oriented mindset

Primary Location

Singapore-DBS Asia Central

Job

Marketing and Communications

Schedule

Regular

Job Type

Full-time

Job Posting

Oct 17, 2025, 2:02:38 PM

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