The main objective of this role is to improve the sales of the business. The marketing strategy should encompass the core services of BA i.e. - Certification, Training, Sustainability.

1. Market Share Analysis & Growth:

Conduct market research and analysis to identify target audience, competitor and industry trends
Quantify and analyse SGS Business Assurance's current market share across key sectors.
Identify growth opportunities and develop strategies to capture new markets.
Conduct competitor analysis and benchmarking.

2. Marketing Strategy Development and Execution

Design and implement integrated marketing campaigns to raise awareness and drive demand for the primary services under BA
Focus on digital marketing, social media, content marketing, and lead generation to target decision-makers in relevant industries.
Create, build, execute and maintain marketing campaigns across the BA business
Create, maintain and build marketing assets, including social media posts, print and digital advertising, EDMS and ad hoc collateral such as brochures, flyers and banners.
Assist with organising, set up and promotion of in-person and online events, webinars, conferences, tradeshows, etc
Reporting on campaign and lead performance to key stakeholders
Optimize campaign metrics looking at where improvements can be made and recommend these
Write effective copy for social media posts, news articles, case studies and EDMs
Ensure brand consistency and brand guidelines are followed through communication and collateral produced
Manage and assist with ad hoc marketing requests.
Ensure executing digital marketing for SGS BA

3. Collaboration and Cross-Functional Communication:

Work closely with all internal stakeholders to ensure consistent messaging and lead generation efforts.
Partner with external stakeholders and industry bodies to elevate SGS's presence in sustainability and ESG.
Monitor shared marketing inbox and assist in internal communications to the wider business

4. Performance Measurement and Optimization:

Develop and track key performance indicators (KPIs) for all marketing initiatives.
Use data to optimize campaigns for higher ROI, improve targeting, and enhance customer engagement.
Produce regular reports on marketing performance and market trends.

Requirements:

Bachelor degree in Marketing/Business or equivalent
Excellent communication skills, both written and verbal, with the ability to create persuasive and clear marketing content.
Strong organizational skills with the ability to manage multiple projects and meet deadlines.
Proactive, with the ability to work both independently and in a team-oriented environment.
Proven experience in developing and executing B2B marketing strategies.
Proven capabilities on digital marketing strategy and execution
Experience with digital marketing tools (SEO, PPC, CRM, and social media platforms).
Experience with marketing of sustainability or certification services is a plus.

Marketing Executive

Marketing Executive

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