About us

We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors. Talented people delivering award-winning campaigns. Expanding client relationships into new markets or services. Making strategic acquisitions. TEAM LEWIS has won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of the business is TEAM LEWIS Foundation. In January 2021, there was a need to respond to the challenges the COVID pandemic brought to communities and charitable organisations. TEAM LEWIS saw that support was crucial and change was needed to make that happen. Our local causes scheme was launched. Every member of TEAM LEWIS can nominate a local cause close to their heart to receive a cash donation. In addition, nominated causes can also benefit from a donation in kind of expertise, time, and resources. In the past year TEAM LEWIS has donated almost $2million to 445 causes around the world.

You can read more about TEAM LEWIS Foundation at .

Purpose of the role
The Marketing Director , APAC leads on all major marketing activities, both in the APAC region and supporting with global campaigns. This includes branding, positioning, corporate messaging and external communications, working closely with the senior leadership to advise on, lead and measure marketing campaigns that help drive awareness and leads for the agency. The Marketing Director, APAC must effectively deliver both short and long-term marketing campaigns to achieve commercial goals.

Key responsibilities and tasks

Strategy & planning

Work alongside the regional leadership team to develop the agency's brand messaging and positioning in the industry
Conduct and use regular competitive analysis to maintain unique service proposition in the marketplace
Identify and develop themes, coordinating with global, suitable regional campaigns and build out activity within them
Support and execute the activity associated with launching, internally and externally, any new market/product/service/acquisition, including branding, communications and collateral
Manage and monitor budgets for regional activity. Ensure investments are made to gain the best possible ROI from activity, including seeking alternative suppliers, negotiating costs, reviewing marketing spend requests from local offices

Branding & awareness

Coordinate with global teams on style guides and templates for use in all applications across the region,policing and enforcing brand as necessary
Identify and lead on PR opportunities for the region, liaising with stakeholders as necessary to draft corporate announcements, manage distribution of releases and respond to commentary / byline opportunities
Support the creation and submission of industry-leading award entries and case studies. Liaise with local account leads and designers to ensure high-quality content and production
Work with regional leadership team to provide guidance and approval of brand-related assets for use internally or externally e.g. website content, corporate photography, online and social media imagery and content, emailers and direct mailers, brochures and advertising, event assets, office signage/dcor, branded merchandise
Lead the social media marketing strategy for the region ensuring the agency is well-represented and key announcements / cultural moments are shared
Oversee SEO and SEM for the region, working with technical experts and global teams to improve visibility and searchability
Maintain ownership of the website for the region

Content

Develop and implement a regional content strategy, coordinating with global, to ensure regular and high-quality content is produced and available to support sales and brand awareness. Manage the creation, design, and distribution of key regional content including:
Sales: Brochures, case studies, presentations
Thought-leadership: White papers, eBooks, infographics, research reports
Awareness: Videos, animations, newsletters
Specialty content (e.g., recruitment, tip sheets, market guides, etc.)

Lead nurturing

Plan and execute lead nurturing and generation strategies, including nurture campaigns for existing clients, prospects and creating awareness with new contacts. This is achieved through a mix of integrated activity including, but not restricted to:Website performance, SEO and on-page optimization for leads
Blog and content marketing
Email and direct marketing
LEWIS event and webinar marketing
Sponsorship and advertising at industry events
Partnership identification and development

Team management and development

Lead and manage the APAC marketing team, including coaching, supervision and assessment of team members
Set team objectives on a monthly, quarterly and annual basis
Manage and motivate direct reports, setting and reviewing goals on a regular basis work to maximise their strengths, improve weaknesses and support career development
Work with the HR team to reward, retain and develop the team and resolve any performance issues, offering suggestions and improvements for the benefit of the wider team

Reporting and analysis

Monitor campaign performance data and deliver marketing reports to regional leadership and global marketing
Analyse and evaluate results and data to make campaign and investment recommendations
Produce monthly board reports and ensure marketing dashboard is kept updated and accurate in terms of APAC data

Systems and administration

Evaluate, recommend and implement major marketing tools (such as stock photography library, social media management systems, content management systems and email marketing software)
Understand tools and channels, and train junior team members on their use
Update and maintain documents on the regional server and other work spaces used by the team
Lead team meetings and proactively help to drive actions to ensure projects stay on-track
Develop and implement new processes as needed

General

Support the regional leadership team on relevant projects and initiatives
Be a cultural ambassador for the team and agency promoting initiatives internally and externally showcasing activities and achievements internally and on social media
Attend agency and industry events as appropriate to represent the agency
Seek ways to increase knowledge for self-improvement and to improve the team's ability to deliver results
Proactive suggestions for new processes and tools to improve efficiency and performance of the team
Regular travel to various LEWIS office across the network

About you

Background in B2B marketing with strategic, analytical and evaluation skills
Ability to create plans, manage budgets and report on results
Team player and people person, with the ability to influence and form strong relationships
Excellent communication skills (written and verbal)
A can do, results-driven attitude
Calmness under pressure and ability to deliver to tight deadlines
Qualified within Marketing and or Communications (relevant degree/professional membership)

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that LEWIS is a place where everyone can thrive.

Senior Manager, Marketing Communications, APAC

Marketing Director, APAC

Marketing and Communications Manager