A cover letter is a letter that accompanies your resume and introduces you, highlighting your reasons for sending the resume to the particular employer. A covering letter must accompany ALL non-electronic resume postings. For e-mail, you should substitute the cover letter with a short introduction in the body of the e-mail.
The prospect of getting a call for a job interview depends a lot on how you phrase your cover letter.
Tips to make the best impression with a power-packed one!
How to address the recipient
Address a specific recipient.
“Dear Sir or Madam”
“To Whom It May Concern.”
This lazy approach will show that you were not concerned enough to find out whom to address your letter.
Appropriate address: “Dear ”
Paragraph 1- Opening – Tell why you are a Good Fit for that Job.
Weak opening: ‘I am writing today to apply for the account manager position you have posted on your company Website.’
Better opening: ‘I have increased the size and sales levels of my client base in every position I have held, which in turn has increased the revenues and profits of my employers. I want to bring this same success to the account position you have posted on your Website.’
Paragraph 2 -Synopsis
Make a mention of academic and professional experience relevant to the job. Ensure to stress accomplishments than job responsibilities.
Weak synopsis: ‘I have an MBA from XYZ Business School. I have completed my BE in the year 2007. I have worked as a Summer Trainee in ZBC Company for 2 months.’
Strong synopsis: ‘I have a formal training in business management with a keen interest in the area of Event Management. The exceptional organizational abilities and detail orientation I deployed to conduct college festivals at my college, are directly applicable to the skills needed for event management. With exposure to interacting with corporate for fund-raising, I can prospect new business opportunities, successfully manage client relationships, give presentations, and much more.’
Paragraph 3 – Relate
Tie yourself to the Job/Company. Echo the words and intent of the given vaccancy.
Weak relation: ‘I will like to apply for the job of Software Programmer in ABC Company.’
Strong relation: ‘I have a strong background in programming. I came across this opportunity with ABC Company and found it very exciting. It matches my interest and skills in the area of mobile computing and I can contribute to the success of the organization while pursuing my professional goals.’
Final Paragraph – A call to Action
You want to get an interview call. Come right out, ask for an interview and then follow up.
Weak call to action: ‘I hope you will consider my resume favorably and consider me for the position. I look forward to hearing from you.’
Strong call to action: ‘I look forward to being interviewed at your earliest convenience. Thank you so much for this opportunity. If you require any additional information, I can be contacted at the phone numbers listed above.’
A well thought-out dynamic cover letter can attract the employer’s attention and get your phone ringing!